NEWS– archive –

Shaun White Founds "The Snow League" - Will It Surpass X-Games?!

Too nerdy?! A photo exhibition of "single-seater lifts" | BOGEN PHOTO EXHIBITION TOUR Photo exhibition "ONESEATER" to be held in Tokyo

The first Japanese collaboration has been realized! The SMITH Squad MAG x Gen Sasaki model has been released

Natural snow coming to Ebina in midsummer!? [LaLaport Ebina presents Snow Play] to be held on Saturday, July 27, 2024

"RIDE THE EARTH" - A journey around the globe, Part 10: South America. Announcement of new initiatives and crowdfunding

ATOMIC's Yu Sasaki and Takeshi Kodama share their impressions! Rider impression video of the '24-25 NEW models "MAVERICK 115 CTI" and "BACKLAND" released

Get your own original board! | YONEX Snowboard Early Bird Pre-order with Own Name Service | Until July 31st

Come enjoy the end of summer in the backyard of a lodge at the foot of Kagura Ski Resort. "Katte ni Garden" will be held on August 24th (Sat) and 25th (Sun)

Freeride skiing and snowboarding have finally been recognized as official sports by the FIS (International Ski and Snowboard Federation)! Could they soon become Olympic sports? @2024.06.05/FIS General Assembly (Reykjavik, Iceland)

Akira Sasaki talks about challenges from age 40 onwards | Thursday, June 27, 2024 @ Goldwin THE NORTH FACE Kanda store

"GENTEM FACTORY TUNE" developed by GENTEMSTICK has launched its structure service!

The newly redesigned freeride "PARAGON" and all-mountain "MX" models are here for the 2024-2025 season! | KÄSTLE

Check out the benefits of BOA® boots from K2 riders! YouTube video now available

Goldwin's official website unveils 2024-25 season models | Early reservation event also being held at directly managed stores

Burton collaborates with Mexican artist Enrique Larios on the Artist Series, now available!