NEWS– archive –

TETON BROS. will launch a new logo on September 1, 2025! Original magazine "low pressure magazine" and short movie also released

[Recruitment Information] Looking to the next field. Smith Japan is recruiting new staff for the SNOW division!

Eyewear brand "ELECTRIC" has launched its official LINE account | Register now to receive a 10% off coupon!

"Young Gun Borders," a snowboarding manga depicting Niigata's strongest local team, begins serialization

The nature festival "Katte ni Garden" will be held again this year! │Saturday, August 30th and Sunday, August 31st, 2025 @ Kiyotsu Lakeside Lodge Backyard

This year, the Hokkaido Powder Belt Season Ticket will be available for sale only on Monday, August 25th! Only 200 tickets will be available!

Koga Hoshino joins Team Creve of "Creve Sports"! Daisuke Yoshioka becomes the first Japanese ambassador for VAN DEER-Red Bull Sports

Donations through "POW Tickets" accelerate the ski resort's sustainability efforts! Achieved a CO₂ reduction of over 140 tons in the 2024-2025 season!