NEWS– archive –

POW JAPAN releases the "Sustainable Resort Handbook" to support the sustainability of ski resorts!

Peak Performance 2024 Fall/Winter Collection available in stores and online from August

Limited to the first 200 people! "Hokkaido Powder Belt Season Tickets" will go on sale from Sunday, August 25, 2024

Crowdfunding campaign underway for the "Ontake Ski Resort Reconstruction Project" | Aiming to revive the snow park by repairing the self-propelled snow machine

Haglöfs POPUP SHOP will be held at SPICY Hakuba Echoland store! | August 3rd (Sat) - August 13th (Tue)

A talk event with Tenra Katsuno, who competes on a global scale! |TENRA KATSUNO TALK EVENT| Held in Tokyo, Sapporo, and Osaka!

A must-see for ski and snowboard influencers! 2024-2025 Arai Snow Resort is looking for certified ambassadors

A first in Japan! Enjoy breakfast on a lift at the flying restaurant "Breakfast in the sky" | July 13, 2024 (Saturday) @ Hakuba Alps Hotel (Hakuba Norikura Onsen Ski Resort)