NEWS– archive –

Crowdfunding campaign underway for the "Ontake Ski Resort Reconstruction Project" | Aiming to revive the snow park by repairing the self-propelled snow machine

Haglöfs POPUP SHOP will be held at SPICY Hakuba Echoland store! | August 3rd (Sat) - August 13th (Tue)

A talk event with Tenra Katsuno, who competes on a global scale! |TENRA KATSUNO TALK EVENT| Held in Tokyo, Sapporo, and Osaka!

A must-see for ski and snowboard influencers! 2024-2025 Arai Snow Resort is looking for certified ambassadors

A first in Japan! Enjoy breakfast on a lift at the flying restaurant "Breakfast in the sky" | July 13, 2024 (Saturday) @ Hakuba Alps Hotel (Hakuba Norikura Onsen Ski Resort)

SMITH's limited edition "Early MODEL" series will be available in stores from Friday, July 12, 2024

Self-crowdfunding to celebrate the 20th anniversary of "GREEN.LAB" has begun | GREEN.LAB 20th Anniversary Project

THE NORTH FACE "MOUNTAIN FESTIVAL" will be held on September 7th and 8th! This event is limited to 160 people. Applications for the lottery will be accepted until July 25th! @ Lake Kizaki Campground, Nagano Prefecture