NEWS– archive –

A first in Japan! Enjoy breakfast on a lift at the flying restaurant "Breakfast in the sky" | July 13, 2024 (Saturday) @ Hakuba Alps Hotel (Hakuba Norikura Onsen Ski Resort)

SMITH's limited edition "Early MODEL" series will be available in stores from Friday, July 12, 2024

Self-crowdfunding to celebrate the 20th anniversary of "GREEN.LAB" has begun | GREEN.LAB 20th Anniversary Project

THE NORTH FACE "MOUNTAIN FESTIVAL" will be held on September 7th and 8th! This event is limited to 160 people. Applications for the lottery will be accepted until July 25th! @ Lake Kizaki Campground, Nagano Prefecture

Aya Sato and Kenji Kono will also be visiting! THE NORTH FACE sample exhibition will be held | POW talk session will also be held @THE NORTH FACE Mountain

"LIFE in the Outdoors." | A documentary program that follows the lifestyles of people who love the outdoors | Broadcast every Wednesday from 9:54 PM on TV Tokyo

Outdoor film and music event "AREA UNITE" vol.1 to be held October 11-14, 2024

Solo exhibition by photographer Gaku Harada | "FAR EAST SNOW ATTITUDE #WATERPARTY" | Starting July 6th @ MIDORI.so gallery in Nakameguro, Tokyo