For the 2025-2026 season, the brand will be releasing a new model called "Power Up Houdi," made with the same Polartec® Power Stretch Pro® fabric as the brand's iconic "Power Houdi." Its main feature is its "Relaxed fit." While the Power Houdi has a strong sporty feel with a fit that closely follows the lines of the body, this relaxed fit is designed to suit a wider range of situations, from activities to everyday wear.
Also, the Power Houdi has fairly large thumbholes on the cuffs, but the Power Up Houdi doesn't. Thumbholes are great for keeping your wrists warm, but they can get in the way when you don't need them. By eliminating the thumbholes, the jacket is more versatile and can be worn in a wider range of situations.
Color: A Touch of Gray
M's Power Up Houdi
Fabric: Polartec® Power Stretch Pro®, 57% polyester 33% polyamide 10% elastane Functions: Relaxed fit Fitted hood with high collar for Excellent warmth-to-weight ratio Durable face Size: XS-XXL Color: A Touch Of Gray (True Black, Tribe Blue, Blue Illusion, Greenish Gold 5 colors in total) ¥39,600
Color: From left: True Black, Tribe Blue, Blue illusion, Greenish Gold
The balaclava lineup has been expanded to four models!
Until now, Houdini's only balaclava was the "Activist Balaclava," a long-selling staple item. However, starting with the 2025-2026 season, three new models have been added, the Activist Balaclava , Lykan Balaclava, Pace Flow Balaclava, and Desoli Thermal Balaclava! Each model has different functionality and features, so you can choose the one that best suits your needs and preferences.
Lykan Balaclava
Facric: Airweb Knit,100% recycled polyester Functions: Tight fit One-piece seamless knit Ultralight, strechy comfort Exceptional breathability Size: ML Color: True Black (Foggy Mountain 2 colors) ¥14,300
Many new products will be released in the 2025-2026 season
For the 2025-2026 season, the HOUDINI brand has announced many new products in its lineup, including shells, insulation, innerwear, and accessories. These are the new items that are perfect for skiing and snowboarding. Be sure to check out the catalog or official website.
A Swedish outdoor brand established in 1993 with the concept of "CORE COMFORT = the best comfort". The brand name "Houdini" was named after Harry Houdini, a magician who specializes in escape magic. From active wear in the mountains to relaxing wear for off-time, we have developed coordination that is close to mountain life.
Based on a design philosophy based on functional beauty and minimalism, in addition to high functionality, sustainable manufacturing with low environmental impact is practiced, such as using recycled materials for all products. We also have a system in place to recycle clothing that is no longer used.
Based on the spirit of minimalism, the product is repeatedly tested on snow by the development team and sports specialist HOUDINI Friends, and released. HOUDINI is at its best when it comes to functionality, simplicity, and style.
