2023-2024 Featured brands and line-up topics
KASTLE returns to the Japanese market
Many users may have been interested in the test ride event and exposure to specialized magazines. Austrian ski manufacturer KASTLE is a hot topic right now. It is a long-established store founded in 1924, but the tragedy that the brand disappeared in 1998. After several revivals, in 2018, it made a complete revival in Austria.
Full-scale landing in the Japanese market will start in November 2022. Kenta Uraki, who was the head coach of the All Japan Alpine National Team, played a key role in this. After discussions with Kesure head office, signed a general agency contract in Japan. In fact, while Uraki lives in Austria, he is the sole agent in Japan. "In the last few decades, the world has become an era of constant online connectivity, making it the perfect time to work on new business strategies. Rather, this situation is an opportunity." It will be transmitted from the place closest to the site, and information and messages with a high sense of warmth are expected.
Freeride model "ZX" series popular in North America
Kastle has a strong image of racing and on-piste, but there are also models for freeride, touring, moguls and aerials. Among them, the "ZX" series is particularly popular in the North American area. The graphics for the 2023-2024 season model are as you can see. The ZX series has four models: 92, 100, 108, and 115.
It is a semi-cap sandwich structure with a wood core, and is equipped with "Hollow Tech", which is characterized by an elliptical thinning at the top. This technology is installed in all models of KASTLE skis and reduces vibrations during skiing by up to 30%, which also leads to lighter skis. Among the ZX series, the 108 and 115 are more specialized models for freeriding, and their wide tops and tails create buoyancy in powder. In addition, the freeride model "FX" series, which is gaining popularity like the ZX series, contains titanium and is characterized by a sense of stability during high-speed skiing.
Touring model "TX" family that can be selected according to the level
KASTLE also has a full range of touring models. Starting with the competition model "TX 65 WC", which boasts an amazingly light weight of 690g at 160cm, the "TX" series equipped with "Hollowtech 3.0" that emits light at night, the "TX UP" series that emphasizes cost performance, and women's models. A total of 9 models have appeared, including the "TX W" series, which has revised graphic design and structure to achieve excellent downhill performance and minimal weight.
A 3-series short story featuring freeride skier Hank Bates is also available. It captures Hank and his friends in the Utah backcountry spending time with nature.
*The digital catalog can be viewed after adding friends to the Kesure official LINE account.
BRAND features
Founded in 1924 by Anton Kesle in Hohenems, Austria. Unconventional thinking, pursuit of innovation, obsession with technology, love of detail, and unwavering pioneering spirit have led to ski production with the goal of "exceeding the expectations of skiers." In particular, it has refined its manufacturing technology for racing skis, and since 1960 has grown into a top ski brand, winning more than 130 medals at the Alpine Ski Olympics and World Championships.
After that, through acquisitions, disappearance and revival of brands, the company expanded its product categories and made a complete comeback to the international market. Since 2018, when the brand has been completely revived, the product categories in Austria have increased significantly, including racing, piste, all-mountain, freeride, freestyle, Nordic, and ski boots. The boots made in Italy are designed with the brand color Kessle mint, and are characterized by a sticky material called K-blend that is not affected by the temperature.
In the 2022-23 season, she has already won the Alpine World Cup (women's DH), and in ski cross, moguls, aerials, and cross-country, the number of regular athletes on the World Cup podium has increased, and the world's attention is increasing. Kesle's freeride models (ZX/FX) are particularly popular in the North American area.
BRAND INFO
KASTLE
URL: https://www.kaestle.com/jp/
Handling / EXPANDER Co., Ltd. Kesle Japan Division
