NEWS– archive –

See, touch, and feel the difference. | SKI FORUM 2026 will be held on Saturday, May 23rd and Sunday, May 24th at Belle Salle Kanda | Reservations for attendees are now being accepted

The spring tradition "HiPOS 2026" will be held at Nakayama Pass! A star-studded lineup of judges will be gathered, and the entry deadline is April 27th

"Making the impossible possible": The tough and luxurious "DEFENDER" 2026 model announced | Junichi Okada appointed as brand ambassador

From May 21st (Thu) to 24th (Sun), 2026, SKI SHOP Vail will be holding a "BC WEAR FAIR," an early reservation sale for BC wear! Get the wear you want before it's gone!

BOA Technology celebrates its 25th anniversary

The BC freestyle championship "Natural Selection Ski" finals were held in Alaska

EOC Japan, the company behind K2, MARKER, and RIDE, is recruiting new members

STEEP is urgently seeking test ride reviewers for April 10th (Fri) - 12th (Sat)! @2026/27 New Model Ski & Snowboard Test Ride Event at Nozawa Onsen Ski Resort

"Spring Ski Stay" at OMO7 Asahikawa by Hoshino Resorts

Starting April 6th, rentals at Nekoma Mountain will be free. We're here to support your spring skiing and snowboarding debut!

Encountering powder snow and local sake—I participated in a "backcountry x relocation experience" in Minamiuonuma

Enter the survey and post with the hashtag for a chance to win a fantastic prize set! (30 winners) | MyLastRideKawaba Posting Campaign | Until May 7th (Thu) | Kawaba Ski Resort

Goldwin-supervised outdoor clothing detergent "Yutakana Mori Kirei na Mizu+" will be available for pre-order starting March 27, 2026 (Friday)

This year's event will feature a wide variety of backcountry ski and snowboard booths! Get ready to heat up the mountains! "Tanigawa Snow Mountain Festival 2026" will be held on April 4th (Sat) - 5th (Sun), 2026 at Tanigawadake Yoch by Hoshino Resorts

Notice of Change in Import Agent for "ATK" Bindings