NEWS– archive –

Release of "doob," a recovery sandal for skiers and snowboarders

Japan's first "ATOMIC EXPERIENCE CENTER" opens at Wing Hills Shiratori Resort

New Jeep Commander and Jeep Grand Cherokee arrive in Japan

If you're 19 or 20 years old this year, you have to use it! "Snow Magic! 19" "Snow Magic! 20"

"BRAVOSKI 2023 Winter Vol.1" now on sale

Celebrating the first anniversary of Earth Hopper's release! "Earth Hopper Lite" now available

Test rides are available even during peak season! Partner facilities where you can test ride GENTEMSTICK

Hoshinoya Lodge Niseko (tentative name) to open in Niseko Hirafu in autumn 2026