NEWS– archive –

"RIDE THE EARTH" - A journey around the globe, Part 10: South America. Announcement of new initiatives and crowdfunding

ATOMIC's Yu Sasaki and Takeshi Kodama share their impressions! Rider impression video of the '24-25 NEW models "MAVERICK 115 CTI" and "BACKLAND" released

Get your own original board! | YONEX Snowboard Early Bird Pre-order with Own Name Service | Until July 31st

Come enjoy the end of summer in the backyard of a lodge at the foot of Kagura Ski Resort. "Katte ni Garden" will be held on August 24th (Sat) and 25th (Sun)

Freeride skiing and snowboarding have finally been recognized as official sports by the FIS (International Ski and Snowboard Federation)! Could they soon become Olympic sports? @2024.06.05/FIS General Assembly (Reykjavik, Iceland)

Akira Sasaki talks about challenges from age 40 onwards | Thursday, June 27, 2024 @ Goldwin THE NORTH FACE Kanda store

"GENTEM FACTORY TUNE" developed by GENTEMSTICK has launched its structure service!

The newly redesigned freeride "PARAGON" and all-mountain "MX" models are here for the 2024-2025 season! | KÄSTLE