NEWS– archive –

Tomohiro Higashida's acoustic live performance "LOVE SNOW vol.2" will be held at Tsugaike Cowbell

Academy Award-winning director follows world-class athletes in "Challenge from the Edge with Jimmy Chin" to be broadcast in Japan for the first time on National Geographic

From test rides to live events and even snow camping! "Fun Ride Days" will be held at Alts Bandai! | February 4th (Sat) - 5th (Sun), 2023

Telemark skiing event "Furie 2023" will be held! | March 4-5, 2023 @ Ontake Ski Resort

Powerful support for tough climbs! Simple ski crampons "SKEATSTM"

Skiing in the Middle East? And moguls!? Introducing a crowdfunding campaign

Amer Sports Japan launches "STRAVA CLUB"! Registration campaign to commemorate "Ski Day (1/12)" begins!

Experience nature navigated by Japan's top guides! "Kammui"