phenix develops products that match the theme every year. The theme of the 2023-24 season is "BACK TO THE FUTURE", which is also the title of the movie that everyone knows. The 1980s was an unprecedented ski boom in Japan. In addition to panchons that colored the era and pop designs that are full of uplifting feelings, a new product will appear that mixes the taste of the present and the past and the future as the theme name suggests.
Color blocks have a big impact!
Time space Jacket JP Color：MASTARD | ¥47,300
Thunderbolt Pants JP Color: BLUE1 | ¥36,300
This model, which looks bright even on snow, uses stretch ox to support smooth sliding movements. One of the attractions is the stress-free comfort. Cordura material is used for the edge guards of the pants to improve durability. It has great functionality and comes in a wide variety of colors. Enjoy the combination with your favorite coloring.
Wear with the name of that famous car with a retro emblem
De Lorean 3-way jacket
Color: Yellow ￥89,100
Speaking of cars that appear in the movie "BACK TO THE FUTURE", "DeLorean". Wear with that name will appear in the 2023-24 season. It is a 3-way type that is easy to mix and match, and the design is also reminiscent of those days. The patch attached to the right chest is a futuristic design that matches the theme of this season, which is unique to phenix, which has supported the Norwegian national team for many years.
"Phenix" was born in Japan in 1952, and since 1955, it has been the first to introduce the latest material, nylon, into ski wear, laying the foundation for it as a ski wear brand. In the 1978 Dhaulagiri expedition (8167m), we developed down wear that could withstand the extreme heights of the Himalayas for the first time in Japan and supported the climb. In recent years, we have been supplying products to the Japanese Olympic athletes who have been recognized for our high technical capabilities, and we have been manufacturing cutting-edge ski wear for many years as an official supplier of the Norwegian Alpine ski team, which boasts the world's top level. Even now, celebrating the 70th anniversary of the brand's foundation, it is still developing as a brand that dominates the world.
