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Anyone can participate. Passing on your legacy to the next generation in the form of paper. 'It's your TURN Vol.10' is now accepting submissions!
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A special video featuring Ayumu Hirano has also been released | Jeep brand's 85th anniversary commemorative "Wrangler 85th Anniversary Edition" will be released in a limited edition of 100 units
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Experience exhilarating inspiration at an altitude of 1,900m! "Tsugaike Mystery Solving Trekking" starts in summer 2026
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JAPAN SAKAI Big Air Park, one of the world's largest big air facilities, has opened in Sakai Town, Ibaraki Prefecture
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Nissan Motor Co., Ltd. unveils the new Elgrand, the most luxurious "premium minivan" in its history, and will begin sales on July 16th
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The current evolution of rider models. Kosuke Kusakari model "FUTURE" | GEN FACTORY
ski boots -
Haus St. Anton | A gourmet inn with a homey feel nestled in the foothills of Austria | Nozawa Onsen
Facility introduction -
Silkwood Hotel | Close to the slopes, so it's easy to check the snow conditions! Convenient! | Hakuba
Facility introduction -
Tsugaike Grand Lodge | A place where you can ski, eat, drink and have fun from morning to night | Tsugaike
Facility introduction -
Nakajimaya Ryokan | A warm inn where you can immerse yourself in mountain village life | Nozawa Onsen
Facility introduction -
Be amazed by LEVEL's heat retention, even at temperatures as low as -30°C | LEVEL
Gloves -
Here are some noteworthy items born from our ties with the Chamonix Guide Association and the Hakuba Mountain Guides Association | MILLET
Wear -
Concept store "WHITE TIME" and Daisuke Sasaki signature model launched | VECTOR GLIDE
skis -
"The Road to Ski Resort Mania" Cable Car Part 2
column -
"The Road to Ski Resort Mania" Cable Car Edition | Part 1
column -
Picking out the gloves you'll want to wear this winter from "ALPINE PRO" and "OUTDOOR" | HESTRA
Gloves -
A variety of products that prioritize safety | POC
Goggles and sunglasses -
The popular flagship model Lofoten gets a full model change for the first time in three years | NORRØNA
Wear -
Making skis that focus on turns is something the brand has never done before | LINE
skis -
HOTEL BELLHEART | The finest hospitality passed down through the ages | Tsugaike Kogen
Facility introduction
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LIB TECH "ORCA II": What is the true value of this legendary powder board that changed the conventional wisdom of powder boards?
Snowboarding -
Professionally selected! A single ski that handles everything from terrain play to park riding
skis -
Three years after its introduction, we asked a pro shop about the reality of "BOA-equipped ski boots."
ski boots -
KORUA Shapes' "STORCH BRUSHED" - A new creation born from "Made for Turning"
Snowboarding -
NOVEMBER pioneers a new frontier in surf x mountain style: "UNDER CARVER"
Snowboarding -
The next-generation binding system, JONES "FASE," is now available in three models!
Snowboarding -
Ski bindings to watch out for at pro shops on the 26th-27th
Ski bindings -
A must-see for male skiers! The latest 26-27 fat skis recommended by pros
skis -
Professionals' picks! Freestyle twin-tip skis for action in the backcountry
skis -
Ski boots that are attracting attention at pro shops in the 26th-27th season
ski boots -
A must-see for female skiers! The latest 26-27 fat skis recommended by pros
skis -
The latest 26-27 fat skis recommended by pro shops for recreational skiers
skis -
Behind the enthusiasm of the technical competition lay another skiing culture
skis -
SCARPA introduces the ultimate lightweight touring boot, the "F1 RS"
ski boots -
A new freeride guided by the artist's sensibility. BLIZZARD's bold image change
skis
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Beyond their competitive careers: Two people who grew up in Hakuba and competed on the world stage discuss the future of "Hakuba Valley."
Interview -
Community is the core of a brand | FACTION
Interview -
A snow village creates the future with water—the challenge of the Honzawa Small Hydroelectric Power Plant in Nozawa Onsen
Interview -
100 Days of Skiing Executive Officer, Smile Resort Tatsuya Yagi
Interview -
Nomugi Toge Ski Resort: Harsh nature and warm people, where skiing and the mind are at their best
Interview -
Enjoy winter mountains more freely and safely—Hoshino Resorts Tomamu's "Winter Mountain Liberation Declaration" transforms Japan's snow mountain culture
Interview -
Olympic Ski Cross: Ryo Sugai | Turning the Disappointment of Beijing into Strength
Interview -
Olympic Ski Halfpipe Skier Touma Matsuura Takes on the Challenge with His Signature Trick, the "Octopus Grab"
Interview -
"Walking socks" that connect your body naturally through your feet - socks made by mountain guide Asahi Ryuta are complete!
Interview -
It would be a shame to not know about it. You'll be amazed by the "Hida Nagareha Ski Resort"
Interview -
Amazing powder snow. Touring Sakae Club Ski Resort
Interview -
Exploring the SAJ National Team Coaches: Moguls Edition (Part 2)
Interview -
Exploring the SAJ National Team Coaches: Moguls Edition (Part 1)
Interview -
The skier known as "the best in Japan" | Godai Sakamoto's aggressive skiing life
Interview -
Daisuke Shirakawa, the powerful coach who took a skier from zero experience to a Chinese Olympic athlete in just 3 years and 4 months, and the other world he sees in his challenge
Interview
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Learn from the pros: How to care for and store your skis and snowboards during the off-season
How-to/Know-how -
[New Project] Kenji Kono will diagnose your skiing in "Ski Doctor" and is looking for skiing problems
How-to/Know-how -
6 things BC skiing enthusiasts should do to get into the winter swing! [Tokyo Metropolitan Edition]
How-to/Know-how -
Kono Kenji's POWDER TIPS: Overcome the problem of skis not lining up and turns not falling forward on uneven ground or bad snow!
How-to/Know-how -
Kenji Kono's POWDER TIPS: Overcome the fear of uneven terrain and powder!
How-to/Know-how -
The growing popularity of tree runs: their appeal and how to ski
How-to/Know-how -
What is backcountry skiing? | What beginners need to know
How-to/Know-how -
What's so fun about MTB? How skiers spend their off-season at Hakuba Iwatake MTB Park
How-to/Know-how -
How to wash ski and snowboard wear - Clean it as soon as the season is over!
How-to/Know-how -
Backcountry Introduction: How to Use an Avalanche Backpack by Lost Arrow Backcountry Ski Gear Experience
Backcountry Gear -
Backcountry Introduction: How to Use a Beacon by Lost Arrow Backcountry Ski Gear Experience
Backcountry Gear -
Backcountry Introduction: How to Use Ski Crampons by Lost Arrow Backcountry Ski Gear Experience
How-to/Know-how -
Backcountry Introduction: How to "Bindings" by Lost Arrow Backcountry Ski Gear Experience
How-to/Know-how -
Backcountry Introduction: How to Use Ski Poles by Lost Arrow Backcountry Ski Gear Experience
How-to/Know-how -
Backcountry Introduction: How to "Probe" by Lost Arrow Backcountry Ski Gear Experience
How-to/Know-how
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Rider's Choice | Recommended Courses at Hakuba Valley
Hakuba -
Complete Guide to All 10 Ski Resorts in Hakuba Valley (Part 2)
Hakuba -
Complete Guide to All 10 Ski Resorts in Hakuba Valley (Part 1)
Hakuba -
Ski resorts where you can enjoy spring skiing, open from April to May (Golden Week) | Discounts on lift tickets available [Updated 2026.4/3]
By theme/purpose -
The fastest lift in Japan has been newly installed! Cupid Valley offers a level of satisfaction that is second to none
Joetsu -
Yuzawa Base | A recommended city-based ski trip
By theme/purpose -
Yuzawa Base | Recommendations for a round-trip ski trip based in the city [Shops around Yuzawa]
Yuzawa and Minamiuonuma -
Nagano Base | Recommendations for a city-based skating trip
By theme/purpose -
Nagano Base | Recommendations for a city-based skating trip [Shops around Nagano]
Shinetsu -
Shinetsu Area | "A hot spring to stop by after skiing!"
By theme/purpose -
Joetsu/Myoko base | A round-trip ski trip based in the city
Joetsu -
Tohoku Area | "Hot Springs to Stop by on Your Way Home from Skiing!"
Tohoku -
Morioka Base | Recommendations for a round-trip skating trip based in the city
Tohoku -
"Hot Springs to Stop by on Your Way Home from Skiing!" in Asahikawa, Hokkaido
Hokkaido -
Asahikawa Base | Recommendations for a round-trip skating trip based in the city
Hokkaido
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Let's go to the mountains even during the off-season, especially in the summer. This is the most important thing I want to tell people who think "ski resorts are only for winter."
TOPICS -
Early Bird Season Pass Sales Information for Ski Resorts (26-27) | The earlier you buy, the cheaper it is & the more benefits you get [Updated August 14, 2026]
TOPICS -
Early Bird Lift Ticket Sales Information for Ski Resorts (26th-27th) | 1-Day Tickets Now Available! [Updated August 9, 2026]
TOPICS -
Introducing the charms of Nozawa Onsen Ski Resort | Special passes for both summer and winter are now on sale
TOPICS -
Introducing the charms of Gala Yuzawa | Special passes for summer and winter are now on sale
TOPICS -
Introducing the charms of EN RESORT Grandeco | Special passes for summer and winter are now on sale
TOPICS -
Introducing the charms of Maiko Resort | Special passes for summer and winter are now on sale
TOPICS -
Introducing the charms of Ishiuchi Maruyama Ski Resort | Special passes for both summer and winter are now on sale
TOPICS -
Introducing the charms of Yuzawa Nakazato Snow Resort | Special passes for summer and winter are now on sale
TOPICS -
Go in the summer and ski in the winter! GO GREEN+SNOW PASS now on sale
TOPICS -
A shop with the DNA of staff who can fully dedicate themselves to having fun | UPLND Jiyugaoka
TOPICS -
"STEEP SKI BOOK 2027" on sale May 27th - Ski Gear Reviews from 73 People!
TOPICS -
'26-27 Ski Test Ride Event Information | Try out next season's models early! [Updated 3/28]
TOPICS -
Ski test ride "SKI DIG". How to ski at Kashimayari Ski Resort Family Park
TOPICS -
Arc'teryx envisions a future of "no waste manufacturing." ReBIRD™ leads the way in circular aesthetics
TOPICS
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What the inclusion of freeride as an Olympic sport raises
column -
Skiing made pipe tricks possible for Olympians | Men's Halfpipe at the Milan-Cortina Olympics
column -
Weekend powder forecast (2/20-2/23): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column -
Weekend powder forecast (2/12-2/15): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column -
The evolution of tricks continues to this day! Who will reign supreme in freestyle skiing? | Milan-Cortina Olympics
column -
Weekend powder forecast (2/6-2/8): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column -
"Who will make history?" as seen in the Milan-Cortina Olympics: Europe's alpine skiing craze
column -
"The Strongest in History" All-Japan Snowboard Coach Tatsuki Inamura Discusses Japan's Strength and the Frontline of Sport Evolution | Milan-Cortina Olympics
column -
"The Truth About the Gear That Supports the World's Fastest Alpine Skiing" Seen at the Milan-Cortina Olympics
column -
Weekend powder forecast (1/30-2/1): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column -
Weekend powder forecast (1/23-1/25): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column -
Weekend powder forecast (1/16-1/18): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column -
Bears during ski season: hibernation and what to know about the backcountry
column -
Weekend powder forecast (1/9-1/11), Japan's best-snow forecaster accurately predicts "snowfall areas"
column -
Weekend powder forecast (1/2-4), Japan's best-snow forecaster accurately predicts "snowfall areas"
column
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The World of Ski Manufacturing: A Secret Even Skiers Don't Know [Episode 3: We'll Make It No Matter What]
Report -
The World of Ski Manufacturing: A Secret Even Skiers Don't Know [Episode 2: Ski Assembly]
Report -
The World of Ski Manufacturing: A Secret Even Skiers Don't Know About [Episode 1: Undercover Investigation]
Report -
Springtime in Tateyama, the allure of granular sugar. A 3,000m-high ridgeline connected by Shinkansen and bus
Report -
The snowmelt continues unabated. If you're planning a spring backcountry trip, go as soon as possible! | Kiso Komagatake/Senjojiki Backcountry Report, April 12, 2026
Report -
"Tsukasa Home POWDER FREERIDE '26," a powder snow festival held at Kiroro Resort for 16 years, aims to pass the baton to the next generation
Report -
Freely explore the mountains and fields. A field tour of "BC Cross-Country" skiing and skiing with ease
Report -
A TOUGH LUXURY Journey to Appi Kogen in a DEFENDER 130
Report -
Freely explore the fields and mountains. Exploring the charm of "BC Cross Country"
Report -
Backcountry guides reveal the reality of the situation
Report -
Skiing in the snowy country in midsummer! My first experience at "Kagura Summer Slope"
Yuzawa and Minamiuonuma -
How much are you planning to spend on gear this season? We asked 120 people at Ishii Sports' Custom Fair in Tokyo
Report -
Jeep® Commander supports your active lifestyle
Report -
Report on "YUKIGOI Mountain Clean 2025" with skiers and snowboarders who truly love the snowy mountains and Maiko
Report -
Season Playback "Tsukasa Home POWDER FREERIDE '25 with Bonz Crew" will be held! 2025/2/15.16 @ Kiroro Resort
Report
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