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The classic backpack gets an update | DAKINE "HELI 2.0 PRO BACKPACK"
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From "Declivity" to "AntiMatter." A new chapter begins for ARMADA's freeride
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How to Choose a Snow Wear Shell 26-27 | Features and Structure You Need to Know to Find Your Ideal Jacket
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Basic knowledge for choosing a snowboard | Specifications, structure, and materials determine the board's performance!
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20 Years of Evolution in a Brand, Alongside the Challenges of Masahiro Yamaki | GIRO
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Icon Reborn. The resurrected jacket | ARC'TERYX
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Yoko Nakamura and Takeshi Kodama discuss their respective perspectives on goggles | SMITH
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How to Choose the Right Snow Helmet | Things to Know Before Buying a New One (26-27)!
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Originating in Niseko: What is the "big snow culture" that "OYUKI" is fostering?
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"Never giving up" surpasses talent. The essence of gold medalist Ted Ligety's "SHRED." and his 20-year journey
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Beyond their competitive careers: Two people who grew up in Hakuba and competed on the world stage discuss the future of "Hakuba Valley."
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Community is the core of a brand | FACTION
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A snow village creates the future with water—the challenge of the Honzawa Small Hydroelectric Power Plant in Nozawa Onsen
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100 Days of Skiing Executive Officer, Smile Resort Tatsuya Yagi
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Nomugi Toge Ski Resort: Harsh nature and warm people, where skiing and the mind are at their best
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Enjoy winter mountains more freely and safely—Hoshino Resorts Tomamu's "Winter Mountain Liberation Declaration" transforms Japan's snow mountain culture
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Rider's Choice | Recommended Courses at Hakuba Valley
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Complete Guide to All 10 Ski Resorts in Hakuba Valley (Part 2)
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Complete Guide to All 10 Ski Resorts in Hakuba Valley (Part 1)
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Ski resorts where you can enjoy spring skiing, open from April to May (Golden Week) | Discounts on lift tickets available [Updated 2026.4/3]
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The fastest lift in Japan has been newly installed! Cupid Valley offers a level of satisfaction that is second to none
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Yuzawa Base | A recommended city-based ski trip
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Yuzawa Base | Recommendations for a round-trip ski trip based in the city [Shops around Yuzawa]
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Nagano Base | Recommendations for a city-based skating trip
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Let's go to the mountains even during the off-season, especially in the summer. This is the most important thing I want to tell people who think "ski resorts are only for winter."
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What the inclusion of freeride as an Olympic sport raises
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Skiing made pipe tricks possible for Olympians | Men's Halfpipe at the Milan-Cortina Olympics
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Weekend powder forecast (2/20-2/23): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
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Weekend powder forecast (2/12-2/15): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
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The evolution of tricks continues to this day! Who will reign supreme in freestyle skiing? | Milan-Cortina Olympics
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Weekend powder forecast (2/6-2/8): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
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"Who will make history?" as seen in the Milan-Cortina Olympics: Europe's alpine skiing craze
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A second life for players' uniforms: Goldwin's circular project "Circular Action" has launched
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“The Revolution is Circular” Aiming for a circular future. Arc'teryx's new project "System 0" has launched
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The World of Ski Manufacturing: A Secret Even Skiers Don't Know [Episode 3: We'll Make It No Matter What]
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The World of Ski Manufacturing: A Secret Even Skiers Don't Know [Episode 2: Ski Assembly]
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The World of Ski Manufacturing: A Secret Even Skiers Don't Know About [Episode 1: Undercover Investigation]
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Springtime in Tateyama, the allure of granular sugar. A 3,000m-high ridgeline connected by Shinkansen and bus
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The snowmelt continues unabated. If you're planning a spring backcountry trip, go as soon as possible! | Kiso Komagatake/Senjojiki Backcountry Report, April 12, 2026
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"Tsukasa Home POWDER FREERIDE '26," a powder snow festival held at Kiroro Resort for 16 years, aims to pass the baton to the next generation
Latest NEWS
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Appi Kogen Ski Resort/ANA InterContinental Appi Kogen Resort wins World Ski Awards 2026, becoming the first ski resort on Honshu to win in two categories
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Yu Sasaki's "Freeride School Session" will be held at Seki Onsen Lotte Arai Resort in February 2027!
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Stylist Natsuko Kaneko will be promoting the appeal of skiing at "SKI POP UP Natsuko's Room," held on November 7th and 8th at Mountain Morning Daikanyama
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THE NORTH FACE launches "BoundX," a new collection for the next generation of riders. An event will be held in Harajuku on Friday, November 6th!
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The "FREERIDE TOGETHER: Recognizing and Uplifting Each Other" screening tour will be held in four venues: Sendai, Tokyo, Osaka, and Sapporo
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