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The old-school "Swan brand" is fresh! | SWANS '24-25 new model information!
Goggles and sunglasses -
The RIPSTICK series has evolved even further, with the addition of a 111mm fat version to the PLAYMAKER! | Information on the new ELAN 2024-2025 models!
skis -
Graphics feature animals that live in snowy mountains! | ZUMA SKIS '24-25 new model information!
skis -
Backcountry Introduction: How to Use Ski Crampons by Lost Arrow Backcountry Ski Gear Experience
How-to/Know-how -
[Selected by a Ski Food Professional] 8 Recommended Sweets Found at Shiga Kogen, Japan's Largest Snow Resort +α
TOPICS -
Backcountry Introduction: How to "Bindings" by Lost Arrow Backcountry Ski Gear Experience
How-to/Know-how -
The long-awaited women's model of "FUTURE" has been released! | GEN FACTORY brings you information on the new 2024-2025 season models!
ski boots -
Backcountry Introduction: How to Use Ski Poles by Lost Arrow Backcountry Ski Gear Experience
How-to/Know-how -
Enjoy the powder at "Kagura" to the fullest! "UPLND x OGASAKA Kagura Camp 2024" | STEEP Reader Report
Yuzawa and Minamiuonuma -
Backcountry Introduction: How to "Probe" by Lost Arrow Backcountry Ski Gear Experience
How-to/Know-how -
Backcountry Introduction: How to "Shovel" by Lost Arrow Backcountry Ski Gear Experience
How-to/Know-how -
Backcountry Introduction: How to "Ski Boots" by Lost Arrow Backcountry Ski Gear Experience
How-to/Know-how
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Behind the enthusiasm of the technical competition lay another skiing culture
skis -
SCARPA introduces the ultimate lightweight touring boot, the "F1 RS"
ski boots -
A new freeride guided by the artist's sensibility. BLIZZARD's bold image change
skis -
DYNAFIT "RADICAL PRO": High-precision control thanks to a newly developed tongue
ski boots -
Ogisaka's masterpiece, which realizes "neo-carving," undergoes a full model change
skis -
The most distinctive feature is the "TRANSCEND," a twin-tip design that's "unlike KÄSTLE"—a revival of the KÄSTLE style!
skis -
An overview of the five product series | FACTION SKIS COLLECTIONS
skis -
Experience a cosmic floating sensation with Via Boom! ZUMA's bold graphic change
skis -
DPS's flagship model, "KAIZEN," has received its first update since its release
skis -
ATK | Innovative Bindings and Their Manufacturing Philosophy
Ski bindings -
The newly revamped Mindbender Collection | K2
skis -
All models have been updated | Phaenom
ski boots
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Community is the core of a brand | FACTION
Interview -
A snow village creates the future with water—the challenge of the Honzawa Small Hydroelectric Power Plant in Nozawa Onsen
Interview -
100 Days of Skiing Executive Officer, Smile Resort Tatsuya Yagi
Interview -
Nomugi Toge Ski Resort: Harsh nature and warm people, where skiing and the mind are at their best
Interview -
Enjoy winter mountains more freely and safely—Hoshino Resorts Tomamu's "Winter Mountain Liberation Declaration" transforms Japan's snow mountain culture
Interview -
Olympic Ski Cross: Ryo Sugai | Turning the Disappointment of Beijing into Strength
Interview -
Olympic Ski Halfpipe Skier Touma Matsuura Takes on the Challenge with His Signature Trick, the "Octopus Grab"
Interview -
"Walking socks" that connect your body naturally through your feet - socks made by mountain guide Asahi Ryuta are complete!
Interview -
It would be a shame to not know about it. You'll be amazed by the "Hida Nagareha Ski Resort"
Interview -
Amazing powder snow. Touring Sakae Club Ski Resort
Interview -
Exploring the SAJ National Team Coaches: Moguls Edition (Part 2)
Interview -
Exploring the SAJ National Team Coaches: Moguls Edition (Part 1)
Interview
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Learn from the pros: How to care for and store your skis and snowboards during the off-season
How-to/Know-how -
[New Project] Kenji Kono will diagnose your skiing in "Ski Doctor" and is looking for skiing problems
How-to/Know-how -
6 things BC skiing enthusiasts should do to get into the winter swing! [Tokyo Metropolitan Edition]
How-to/Know-how -
Kono Kenji's POWDER TIPS: Overcome the problem of skis not lining up and turns not falling forward on uneven ground or bad snow!
How-to/Know-how -
Kenji Kono's POWDER TIPS: Overcome the fear of uneven terrain and powder!
How-to/Know-how -
The growing popularity of tree runs: their appeal and how to ski
How-to/Know-how -
What is backcountry skiing? | What beginners need to know
How-to/Know-how -
What's so fun about MTB? How skiers spend their off-season at Hakuba Iwatake MTB Park
How-to/Know-how -
How to wash ski and snowboard wear - Clean it as soon as the season is over!
How-to/Know-how -
Backcountry Introduction: How to Use an Avalanche Backpack by Lost Arrow Backcountry Ski Gear Experience
Backcountry Gear -
Backcountry Introduction: How to Use a Beacon by Lost Arrow Backcountry Ski Gear Experience
Backcountry Gear -
Backcountry Introduction: How to Use Ski Crampons by Lost Arrow Backcountry Ski Gear Experience
How-to/Know-how
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Ski resorts where you can enjoy spring skiing, open from April to May (Golden Week) | Discounts on lift tickets available [Updated 2026.4/3]
By theme/purpose -
The fastest lift in Japan has been newly installed! Cupid Valley offers a level of satisfaction that is second to none
Joetsu -
Yuzawa Base | A recommended city-based ski trip
By theme/purpose -
Yuzawa Base | Recommendations for a round-trip ski trip based in the city [Shops around Yuzawa]
Yuzawa and Minamiuonuma -
Nagano Base | Recommendations for a city-based skating trip
By theme/purpose -
Nagano Base | Recommendations for a city-based skating trip [Shops around Nagano]
Shinetsu -
Shinetsu Area | "A hot spring to stop by after skiing!"
By theme/purpose -
Joetsu/Myoko base | A round-trip ski trip based in the city
Joetsu -
Tohoku Area | "Hot Springs to Stop by on Your Way Home from Skiing!"
Tohoku -
Morioka Base | Recommendations for a round-trip skating trip based in the city
Tohoku -
"Hot Springs to Stop by on Your Way Home from Skiing!" in Asahikawa, Hokkaido
Hokkaido -
Asahikawa Base | Recommendations for a round-trip skating trip based in the city
Hokkaido
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Introducing the charms of EN RESORT Grandeco | Special passes for summer and winter are now on sale
TOPICS -
Introducing the charms of Maiko Resort | Special passes for summer and winter are now on sale
TOPICS -
Introducing the charms of Ishiuchi Maruyama Ski Resort | Special passes for both summer and winter are now on sale
TOPICS -
Introducing the charms of Yuzawa Nakazato Snow Resort | Special passes for summer and winter are now on sale
TOPICS -
Go in the summer and ski in the winter! GO GREEN+SNOW PASS now on sale
TOPICS -
A shop with the DNA of staff who can fully dedicate themselves to having fun | UPLND Jiyugaoka
TOPICS -
"STEEP SKI BOOK 2027" on sale May 27th - Ski Gear Reviews from 73 People!
TOPICS -
Not about competition, but a novelty that makes you want to imitate it. The "evolution" that is not found in competitions is reflected through "Kimbo Sessions"
TOPICS -
'26-27 Ski Test Ride Event Information | Try out next season's models early! [Updated 3/28]
TOPICS -
Ski test ride "SKI DIG". How to ski at Kashimayari Ski Resort Family Park
TOPICS -
Testing the performance of "HOTRONIC" heat socks, the racing gear used by top athletes
TOPICS -
Arc'teryx envisions a future of "no waste manufacturing." ReBIRD™ leads the way in circular aesthetics
TOPICS
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What the inclusion of freeride as an Olympic sport raises
column -
Skiing made pipe tricks possible for Olympians | Men's Halfpipe at the Milan-Cortina Olympics
column -
Weekend powder forecast (2/20-2/23): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column -
Weekend powder forecast (2/12-2/15): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column -
The evolution of tricks continues to this day! Who will reign supreme in freestyle skiing? | Milan-Cortina Olympics
column -
Weekend powder forecast (2/6-2/8): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column -
"Who will make history?" as seen in the Milan-Cortina Olympics: Europe's alpine skiing craze
column -
"The Strongest in History" All-Japan Snowboard Coach Tatsuki Inamura Discusses Japan's Strength and the Frontline of Sport Evolution | Milan-Cortina Olympics
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"The Truth About the Gear That Supports the World's Fastest Alpine Skiing" Seen at the Milan-Cortina Olympics
column -
Weekend powder forecast (1/30-2/1): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column -
Weekend powder forecast (1/23-1/25): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column -
Weekend powder forecast (1/16-1/18): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column
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Springtime in Tateyama, the allure of granular sugar. A 3,000m-high ridgeline connected by Shinkansen and bus
Report -
The snowmelt continues unabated. If you're planning a spring backcountry trip, go as soon as possible! | Kiso Komagatake/Senjojiki Backcountry Report, April 12, 2026
Report -
"Tsukasa Home POWDER FREERIDE '26," a powder snow festival held at Kiroro Resort for 16 years, aims to pass the baton to the next generation
Report -
Freely explore the mountains and fields. A field tour of "BC Cross-Country" skiing and skiing with ease
Report -
A TOUGH LUXURY Journey to Appi Kogen in a DEFENDER 130
Report -
Freely explore the fields and mountains. Exploring the charm of "BC Cross Country"
Report -
Backcountry guides reveal the reality of the situation
Report -
Skiing in the snowy country in midsummer! My first experience at "Kagura Summer Slope"
Yuzawa and Minamiuonuma -
How much are you planning to spend on gear this season? We asked 120 people at Ishii Sports' Custom Fair in Tokyo
Report -
Jeep® Commander supports your active lifestyle
Report -
Report on "YUKIGOI Mountain Clean 2025" with skiers and snowboarders who truly love the snowy mountains and Maiko
Report -
Season Playback "Tsukasa Home POWDER FREERIDE '25 with Bonz Crew" will be held! 2025/2/15.16 @ Kiroro Resort
Report
Latest NEWS
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1330 days until the "French Alps 2030" Winter Games. Freeride is finally coming to the Olympics!
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A natural snow slope appears in Ebina in the middle of summer | "LaLaport Ebina presents Snow Play" will be held on Saturday, July 25th
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Finally for snowboarding! The next-generation BOA "H5" has been announced, allowing for fine adjustments in both tightening and loosening directions
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Packed with unique and Japan-first attractions, "Yodobashi-Ikebukuro," featuring the largest Ishii Sports store in the Kanto region, is now open!
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Unleash your playful spirit with the Kicks. | Nissan unveils the new "Kicks" | On sale from June 18th
