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A collection of short clips with strong messages from Patagonia
TOPICS -
Rusutsu Resort | A perfect mountain with endless slopes and a variety of conditions | Hokkaido
Niseko/Rusutsu -
The World Cup is set to go ahead despite unprecedented circumstances. Will this be an unpredictable season?
TOPICS -
Rusutsu Resort | Experience the world's finest stay here. Enjoy a blissful time surrounded by nature, perfect for an unforgettable winter. | Hokkaido
Facility introduction -
Shiki no Yado Kawatachi | Affordable and safe accommodation with the motto "Everyone can ski" | Nozawa Onsen
Facility introduction -
"REWILD NINJA SNOW HIGHLAND" - Entertainment where you can play in the snowy mountains like a NINJA | Suzaka City, Nagano Prefecture
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Ski resort COVID-19 infection prevention measures introduction website [GO SNOW RESORT] has been released!
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FREESKIING 21 | Released December 1, 2020
TOPICS -
Peak Performance | Functionality trusted by riders in a variety of situations
Wear -
FACTION AGENT 3.0 | Versatility is key for on-piste use
skis -
ARMADA STRANGER | A new style of all-round ski
skis -
From November 27th to 30th! Sales will end soon, so hurry! "Early Bird" season tickets and lift tickets. Don't miss out on this special deal only available this season!
TOPICS
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"Antimatter," the shoe that dominated headlines in season 27, makes its debut | ARMADA
skis -
Bringing alpine racing technology to a wider range of skiers. ATOMIC's noteworthy models
skis -
Skis designed to win technical competitions. Ogasa's top recommendation, the "TC Series," has been updated
skis -
SWANS introduces "Night Yellow (NYEL)," a lens specifically designed for nighttime and bad weather skiing, trusted even by Yukimasa Horishima!
Goggles and sunglasses -
ICELANTIC's aesthetic is embodied in the new "TORRENT" & "TEMPEST" collections, which will change the slopes
skis -
"ROC100," a full-on rocker that unleashes freedom, is a confident masterpiece from BLASTRACK
skis -
The fourth generation of RMU's classic "APOSTLE" series has arrived
skis -
ARMADA's "WHITE WALKER" series now includes a model recommended for powder skiing beginners and women
skis -
From Japan to the world. Introducing Ogaska's premium model, embodying the craftsmanship and beauty of "Made in Japan."
skis -
A huge hit in Europe. Test ride review of the ATOMIC "Redster Q" series on-piste models
skis -
The "FACTORY" collection, showcasing the brilliance of Swedish design sensibilities, welcomes a new addition: the "96"! | Extreme '26-27 New Model Information
skis -
DPS brings back the "Lotus 138," a shoe that makes powder riding endlessly fun │ '26-27 New Model Information
skis
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A snow village creates the future with water—the challenge of the Honzawa Small Hydroelectric Power Plant in Nozawa Onsen
Interview -
100 Days of Skiing Executive Officer, Smile Resort Tatsuya Yagi
Interview -
Nomugi Toge Ski Resort: Harsh nature and warm people, where skiing and the mind are at their best
Interview -
Olympic Ski Cross: Ryo Sugai | Turning the Disappointment of Beijing into Strength
Interview -
Olympic Ski Halfpipe Skier Touma Matsuura Takes on the Challenge with His Signature Trick, the "Octopus Grab"
Interview -
"Walking socks" that connect your body naturally through your feet - socks made by mountain guide Asahi Ryuta are complete!
Interview -
It would be a shame to not know about it. You'll be amazed by the "Hida Nagareha Ski Resort"
Interview -
Amazing powder snow. Touring Sakae Club Ski Resort
Interview -
Exploring the SAJ National Team Coaches: Moguls Edition (Part 2)
Interview -
Exploring the SAJ National Team Coaches: Moguls Edition (Part 1)
Interview -
The skier known as "the best in Japan" | Godai Sakamoto's aggressive skiing life
Interview -
Daisuke Shirakawa, the powerful coach who took a skier from zero experience to a Chinese Olympic athlete in just 3 years and 4 months, and the other world he sees in his challenge
Interview
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Learn from the pros: How to care for and store your skis and snowboards during the off-season
How-to/Know-how -
[New Project] Kenji Kono will diagnose your skiing in "Ski Doctor" and is looking for skiing problems
How-to/Know-how -
6 things BC skiing enthusiasts should do to get into the winter swing! [Tokyo Metropolitan Edition]
How-to/Know-how -
Kono Kenji's POWDER TIPS: Overcome the problem of skis not lining up and turns not falling forward on uneven ground or bad snow!
How-to/Know-how -
Kenji Kono's POWDER TIPS: Overcome the fear of uneven terrain and powder!
How-to/Know-how -
The growing popularity of tree runs: their appeal and how to ski
How-to/Know-how -
What is backcountry skiing? | What beginners need to know
How-to/Know-how -
What's so fun about MTB? How skiers spend their off-season at Hakuba Iwatake MTB Park
How-to/Know-how -
How to wash ski and snowboard wear - Clean it as soon as the season is over!
How-to/Know-how -
Backcountry Introduction: How to Use an Avalanche Backpack by Lost Arrow Backcountry Ski Gear Experience
Backcountry Gear -
Backcountry Introduction: How to Use a Beacon by Lost Arrow Backcountry Ski Gear Experience
Backcountry Gear -
Backcountry Introduction: How to Use Ski Crampons by Lost Arrow Backcountry Ski Gear Experience
How-to/Know-how
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Ski resorts where you can enjoy spring skiing, open from April to May (Golden Week) | Discounts on lift tickets available [Updated 2026.4/3]
By theme/purpose -
The fastest lift in Japan has been newly installed! Cupid Valley offers a level of satisfaction that is second to none
Joetsu -
Yuzawa Base | A recommended city-based ski trip
By theme/purpose -
Yuzawa Base | Recommendations for a round-trip ski trip based in the city [Shops around Yuzawa]
Yuzawa and Minamiuonuma -
Nagano Base | Recommendations for a city-based skating trip
By theme/purpose -
Nagano Base | Recommendations for a city-based skating trip [Shops around Nagano]
Shinetsu -
Shinetsu Area | "A hot spring to stop by after skiing!"
By theme/purpose -
Joetsu/Myoko base | A round-trip ski trip based in the city
Joetsu -
Tohoku Area | "Hot Springs to Stop by on Your Way Home from Skiing!"
Tohoku -
Morioka Base | Recommendations for a round-trip skating trip based in the city
Tohoku -
"Hot Springs to Stop by on Your Way Home from Skiing!" in Asahikawa, Hokkaido
Hokkaido -
Asahikawa Base | Recommendations for a round-trip skating trip based in the city
Hokkaido
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A shop with the DNA of staff who can fully dedicate themselves to having fun | UPLND Jiyugaoka
TOPICS -
"STEEP SKI BOOK 2027" on sale May 27th - Ski Gear Reviews from 73 People!
TOPICS -
The aesthetics of the switch, where two extraordinary talents resonate—Jake Carney x Nick McNutt
TOPICS -
Sammy Carlson blends freely and naturally into the boundary between skiing and snowboarding
TOPICS -
Not about competition, but a novelty that makes you want to imitate it. The "evolution" that is not found in competitions is reflected through "Kimbo Sessions"
TOPICS -
'26-27 Ski Test Ride Event Information | Try out next season's models early! [Updated 3/28]
TOPICS -
Ski test ride "SKI DIG". How to ski at Kashimayari Ski Resort Family Park
TOPICS -
Testing the performance of "HOTRONIC" heat socks, the racing gear used by top athletes
TOPICS -
Arc'teryx envisions a future of "no waste manufacturing." ReBIRD™ leads the way in circular aesthetics
TOPICS -
Enjoy winter mountains more freely and safely—Hoshino Resorts Tomamu's "Winter Mountain Liberation Declaration" transforms Japan's snow mountain culture
TOPICS -
Highlights of the "Freestyle Ski Aerials" Competition - Milan-Cortina 2026 Olympic Games
TOPICS -
Gear Trusted by Olympians to Support the World's Best Tricks | Men's Ski Slopestyle
TOPICS
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Skiing made pipe tricks possible for Olympians | Men's Halfpipe at the Milan-Cortina Olympics
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Weekend powder forecast (2/20-2/23): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
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Weekend powder forecast (2/12-2/15): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
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The evolution of tricks continues to this day! Who will reign supreme in freestyle skiing? | Milan-Cortina Olympics
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Weekend powder forecast (2/6-2/8): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column -
"Who will make history?" as seen in the Milan-Cortina Olympics: Europe's alpine skiing craze
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"The Strongest in History" All-Japan Snowboard Coach Tatsuki Inamura Discusses Japan's Strength and the Frontline of Sport Evolution | Milan-Cortina Olympics
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"The Truth About the Gear That Supports the World's Fastest Alpine Skiing" Seen at the Milan-Cortina Olympics
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Weekend powder forecast (1/30-2/1): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
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Weekend powder forecast (1/23-1/25): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column -
Weekend powder forecast (1/16-1/18): Japan's best skiing weather forecaster accurately predicts "snowfall areas"!
column -
Bears during ski season: hibernation and what to know about the backcountry
column
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Springtime in Tateyama, the allure of granular sugar. A 3,000m-high ridgeline connected by Shinkansen and bus
Report -
The snowmelt continues unabated. If you're planning a spring backcountry trip, go as soon as possible! | Kiso Komagatake/Senjojiki Backcountry Report, April 12, 2026
Report -
"Tsukasa Home POWDER FREERIDE '26," a powder snow festival held at Kiroro Resort for 16 years, aims to pass the baton to the next generation
Report -
Freely explore the mountains and fields. A field tour of "BC Cross-Country" skiing and skiing with ease
Report -
A TOUGH LUXURY Journey to Appi Kogen in a DEFENDER 130
Report -
Freely explore the fields and mountains. Exploring the charm of "BC Cross Country"
Report -
Backcountry guides reveal the reality of the situation
Report -
Skiing in the snowy country in midsummer! My first experience at "Kagura Summer Slope"
Yuzawa and Minamiuonuma -
How much are you planning to spend on gear this season? We asked 120 people at Ishii Sports' Custom Fair in Tokyo
Report -
Jeep® Commander supports your active lifestyle
Report -
Report on "YUKIGOI Mountain Clean 2025" with skiers and snowboarders who truly love the snowy mountains and Maiko
Report -
Season Playback "Tsukasa Home POWDER FREERIDE '25 with Bonz Crew" will be held! 2025/2/15.16 @ Kiroro Resort
Report
Latest NEWS
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Kreb Sports to hold "SNOW SUMMIT 2026"! | June 20th (Sat) - 21st (Sun), 2026
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It's happening again this year! Super Sports Xebio is holding an early order event for new models for the 2026-2027 season!
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See, touch, and feel the difference. | SKI FORUM 2026 will be held on Saturday, May 23rd and Sunday, May 24th at Belle Salle Kanda | Reservations for attendees are now being accepted
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The spring tradition "HiPOS 2026" will be held at Nakayama Pass! A star-studded lineup of judges will be gathered, and the entry deadline is April 27th
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"Making the impossible possible": The tough and luxurious "DEFENDER" 2026 model announced | Junichi Okada appointed as brand ambassador
